I need clarification with the following questions.
1. With the passage of the Affordable Care Act, marketing practices for health plans changed to incorporate
A. marketing to households.
B. search engine optimization.
C. marketing directly to individuals.
D. All of the above
2. A consumer-driven movement in healthcare requires marketers to _____ among others.
A. understand prospective customers better
B. focus on co-marketing rather than individual marketing
C. spend less on digital media
D. provide less elderly care.
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