Developing A Promotional Campaign
For this assignment, you are required to develop a Promotional Campaign for Campus. Use the outline that is listed below and disregard any budget consideration. However, I do expect you to support and explain the various promotional tools you will use for the campaign.
1. Target market – demographic, psychographic, geographic, etc
2. What is the central message of the promotional campaign? Explain why this is the central message that you have chosen?
3. Media Plan
– media objectives
– target market coverage
– media mix