Developing A Promotional Campaign

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Developing A Promotional Campaign

For this assignment, you are required to develop a Promotional Campaign for Campus.  Use the outline that is listed below and disregard any budget consideration.  However, I do expect you to support and explain the various promotional tools you will use for the campaign.

1. Target market – demographic, psychographic, geographic, etc

2. What is the central message of the promotional campaign?  Explain why this is the central message that you have chosen?

3.  Media Plan

– media objectives

– target market coverage

– scheduling

– media mix